We did the double whammy on this one. We wrote copy and designed the package — and did the product photography.
A short name is a blessing when designing a logo. The idea here is to make a quick statement which requires no guesswork.
The first incidence of the A+ was rendered in soap on my bathroom wall. Necessity is indeed the mother of invention.
Web sites
Most of the web sites we create are to provide a client's information to site visitors as opposed to entertainment or making a purchase on the site. Our approach is to take what our client believes is important and weigh that against what we believe a site visitor wants to see on the site to determine the best and most productive content.
Deciding on content
Sometimes, these two considerations do not agree. When this is the case, we attempt to apply our favorite definition of marketing: “ ... marketing is, finding out what people want and giving them more of it — and finding out what people don't want and giving them less of it.” We will make our recommendations, but the final decision on content always defers to our client.
Original content
Our sites are original. We start from a blank screen on each new site. We do not use third party site templates. Our copy cuts to the chase since most web surfers are an impatient lot. Our graphics are clean, crisp, colorful and sharp. It is in our best interest to help you be successful.
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